Site Content & Management

Websites and Social Media

As the Senior Web Communications Specialist for UTi Worldwide, a Fortune 600 supply chain services company, I was responsible for all aspects of the corporate website:

• Strategy, usability and performance

• Redesigns, refreshes and updates (including mobile/responsive)

• Content planning, production/development and management/CMS

• Integration with CRM/marketing automation and operations sites

• SEO and analytics

I was also responsible for producing and posting content to the company's social media sites, including:

• Facebook

• LinkedIn

• Twitter

• YouTube

As a Communications Manager for WestRock, a Fortune 200 paper and packaging company, I developed numerous LinkedIn posts to support the company's Portland-area community relations and employee recruitment and retention efforts.

Intranets and Collaboration Sites

I managed employee intranet content, features and functionality for WestRock, UTi Worldwide and Capital One, the last of which won a national Nielsen Norman Group Top 10 Intranet award. This involved working closely with IT and HR departments and other teams across these companies. I also supported document management and team/collaboration sites such as SharePoint for these companies as well.

Like my work on external sites and social media, this work involved the creation of a huge amount of content, including:

• Writing and editing

• Graphic design, photography and video development (both myself and in collaboration with others)

• Site planning, feature/functionality improvements and editorial calendar management

Start-to-Finish Site

I built a website from scratch for my wife's pet training business, Mega Hearts Dog and Cat. (Talk about a tough client!)

Like my other site projects, this involved:

• Strategy and branding/look and feel

• Market/competitor analysis

• Information architecture and user experience

• Content development and management

• SEO, analytics and Google business integration