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Big Picture Stuff
Over the years, I have supported senior executives in variety of high-level efforts related to communications and marketing:
- Corporate strategy definition and rollout
- Branding and corporate identity programs
- Mission, vision and values statements
Business Support
Whether it's a quarterly presentation to the board of directors or a project team's monthly update, I've produced just about every kind of business document imaginable:
- Annual report content
- Business unit and department annual plans (including financials!)
- Internal monthly and quarterly reports
- Presentations/slide decks and other materials
- Project dashboards, status updates and report cards
Communications and PR Planning
As a PR agency account executive and a corporate communications professional, I have also developed numerous plans, recommendations and proposals to optimize relationships with key stakeholders:
- Employee communications planning, including engagement and surveying programs
- Community and media relations, including corporate citizenship and crisis communications planning
- Industry relations, investor relations and government relations/regulatory affairs
- Sales and marketing planning, including segmentation strategy, aided/unaided awareness measurement and net promoter scoring
Community Partnerships and Corporate Responsibility
For WestRock, Signet Bank and several other prior employers and clients, I managed communications related specifically to corporate citizenship:
- Community involvement and volunteerism
- Giving programs, including grants and sponsorships
- Environmental sustainability, workplace safety and product quality standards
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